Essentials.jpg      Starting and running a small business is a massive commitment.  Unlike big businesses that can hire legions of staff to perform all sorts of roles, small business owners end up doing most jobs.  This section provides insight into some key issues for every small owner to think about.

Take on the big boys
Despite common perception, it is not impossible for small businesses to compete with the big boys. Australians love the underdog and you can use this to your advantage.
Unchartered territory
As the old saying goes - without risk there is no reward. But how do you know when the risk is too high and should you say no to a client if they ask you to tackle something outside of your comfort zone?
Pay attention!
Customers crave attention and personalised service and many small businesses have a lot to offer in this area. SMEs should ensure they capitalise on this strength by showing their customers how much they care. Happy customers can significantly boost your referrals - one happy customer tells a colleague and before you know it your business'  name gets around.
Stress Less!
Individuals suffering from high-levels of stress also find it harder to concentrate  - don't let your workplace fall victim to stress and un-productive behaviour.
Are you ready for expansion?
Business expansion is a daring step that many small enterprises undertake each year. Done properly, business expansion can spur greater growth and increase market share; however done incorrectly, it can destroy your business and corrupt your existing resources. Read on to find out how to identify if your business is ready for expansion; avenues available for expansion; and pitfalls to avoid.
Great Expectations - are your customers satisfied
Good customer service is an integral part of creating, maintaining and expanding the clientele of your small business. Even if your business is engaged in the sale of goods, it is effectively offering a service package to each customer that walks in the door.
Determining the right business for you
Identifying whether or not you are in the right business can be tricky. There are many types of businesses that you can choose to operate in and deciding which one is best for you can be daunting.
10 things to look for when hiring new staff
A good hire is a precious asset to any business and a bad hire can be very costly. Despite what many first time business owners believe, hiring new employees is not as simple as it seems and it can be easy to miss the signals of a bad candidate.
Five tips to cut your tax bill
Tax time is fast approaching so it is time to start thinking of ways to cut your tax bill. Saving a few dollars here and there goes a long way in a small business so with a bit of smarts and organisation, you can potentially save your business a lot of money.
Simplifying your PowerPoint presentations
Microsoft Office PowerPoint allows you to reinforce your message with visual prompts. But too often, the power of PowerPoint is lost because the speaker doesn't use it to help viewers focus on the message. Instead, PowerPoint itself becomes the focus.


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