Essentials.jpg      Starting and running a small business is a massive commitment.  Unlike big businesses that can hire legions of staff to perform all sorts of roles, small business owners end up doing most jobs.  This section provides insight into some key issues for every small owner to think about.

Human resource management in small business - do your employees know where they stand ?
Human capital is often considered the most important asset in small businesses. Small business employees have a direct impact on the working environment that is created, the way the business runs and ultimately whether it produces successful outcomes or not.
Protect your business against intellectual theft
With so much of your confidential information now managed digitally, a small business has a lot to lose if its employees were to steal its secrets.
Taking control of email
If your email inbox is driving your working day  then a new processing method may be required to better manage the demands of a growing inbox. Here are some straight forward tips to better manage your day to day email flow and improve productivity.
Keeping talent
Retaining good staff is imperative for any successful business. But this can be a challenge in good economic conditions and times of low unemployment. Here are some tips to make retaining talented staff a little easier.
Insurance for your business
Business insurance is a vital for any business, but perhaps particularly so for small businesses. Unless you can afford to rebuild your business from the ground up, you need insurance to protect the business from almost any eventuality. But which type should you choose to suit your needs.
Disaster recovery planning for your business
In a world of floods, earthquakes and terrorist attacks, it is commonplace to hear about catastrophic events and the devastating effects they have on communities and the economy. It makes sense therefore for businesses to consider how they will survive a disaster.
Branding - it's for small businesses too
On a daily basis we make a host of split-second purchasing decisions based on our feelings towards particular brands. As we know the most easily recognised brands convey in an instant the essence of who they are and what they represent.
Dealing with challenging employees
A valuable workplace culture is reliant on a happy, stable workforce therefore, fostering a good work environment is imperative for any successful business. But it only takes one challenging employee to decrease staff morale and ultimately productivity.
A perfect pitch: the perfect business tool
One of the most useful skills a business owner can possess is the ability to talk about his or her business in a captivating and succinct manner. That is, to be able to make what is known as an  ��elevator pitch � and pitch your business in the time it takes to ride an elevator. This could be all the time you get with a potential investor or client to sell your business and the last thing you want to do is launch into a muddled rant about the merits of your company and lose credibility!
Leader of the Pack
Most small business owners probably consider themselves to be good role models. However, being a good role model isn't something that just happens; it occurs through learned skills and being self-aware of your responsibilities and how you are perceived by your employees. A business that lacks a positive role model can find itself with a disillusioned, jaded workforce that justifies their negative attitude and lack of enthusiasm by pointing the finger at the man or woman in charge.

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