Every small business owner knows that effective marketing is critical to business success.  There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.

The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.

Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.

Building your referrals
Growing a small business is a real challenge, particularly acquiring new customers. Finding the best qualified leads from your business does not come from cold calling but from building a strong referral business. Particularly with smaller businesses referrals make sense, as they can, if done effectively, greatly reduce the acquisition costs of each customer.
Making trade shows work
The Internet has enabled the growth of small businesses all over Australia and indeed the world. Skilled business people can start a business with a PC and a website enabling small enterprises to market to and take orders from customers all over the world. But as effective as working a business online can be, there are times when the home entrepreneur may crave a little one-on-one interaction with her customers. That's when the value of a trade show lies!
Online marketing tips to successfully start 2010
If you wait to slowly get things moving you run the risk of falling behind. Online marketing can be a relatively simple way of getting things moving in the right direction and quickly!
Why thought leadership can lead you out of the doldrums
Thought leadership is a term that is often discussed but rarely understood. Business managers  understand the value of thought leadership in principle but are often concerned about giving away intellectual property to their clients. The following article provides practical advice as to  how  you can bring your client closer to you and provide true thought leadership.
Building better client relationships
We all talk about the benefit of business relationships but do well all really live it Having better relationships improves the chance that we get referrals and future business and can even help recession proof business operations. Relationship management skills do not necessarily have to come with the completion of an MBA, it can be as simple as following some common sense advice. The following are a few things that you can do to grow important business relationships.
Working the pitch
The elevator pitch is a short, sharp summary of your business that can be effectively delivered between the floors of an elevator. Put it this way you have between floors one and four with your best prospect, alone and uninterrupted in a lift. What do you say that will make him or her want to buy your product or solution and make them want to buy now!
Winning the even battles
In depictions of medieval England there are often tales of duels between knights to win the hearts of fair maidens. In most of these tales, the good guy triumphs in a battle of seemingly impossible odds, generally against a dastardly villain. But what happens when both of the knights are good guys Even worse, what happens when they are both good and evenly matched in skill and bravado.
Business networking
Networking is a bit like finding the right group of friends at school. It's all about finding the personalities that  click with yours. But there are some things you can do, and things to avoid, to try to make any networking event as effective as possible for you and your business.
Landing those big fishes
Every business needs to ensure that they are keeping the wolves from the door with a successful sales acquisition strategy. But how can smaller business compete with the big boys and their bigger marketing and advertising budgets Any business can get a leg up on the competition - with a little effort.
Do you remember the tale of the ugly duckling - the one that turned into the swan The morale of that story is that appearances can be deceiving and you should not judge a book by its cover. Your sales prospects are the same. Sometimes the ones that on the surface appear to guarantee you an infinite revenue stream and all the riches you imagine turn out to be the exact opposite. But how can you tell?


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