Five common marketing mistakes

Running an SME marketing campaign can be difficult and rather hard to perfect. But often it's hard to determine exactly where you are going wrong. It's essential you try and identify your mistakes early before continuing to waste money on ineffective marketing campaigns.

We've found five marketing mistakes that are common among SME owners that can help you identify the limitations of your own campaign.

1. Changing suppliers without preparation

For one reason or another you may decide that it's time to change suppliers. The most important thing is that you do an adequate amount of research and a substantial amount of planning before deciding to make the move.

Make sure all your stakeholders; staff, customers and anyone with an invested interest in your business, are aware of the move and any problems that may arise on the back of it, such as changes to product costs or delays in shipments.

2. Unclear marketing briefs

As an SME owner you may not have your own expertise in developing marketing campaigns and may decide it's better to outsource your campaign to a specialist agency. It's vital that you are clear of what you intend to gain from your marketing activity right from the start.

By clearly outlining your intentions from the start you allow those coordinating your marketing activities to build a campaign to suit you, and avoid any expensive and time-consuming corrections required to get your campaign back-on-track.

3. Making hasty changes

Whether sourcing your marketing activities out to an external agency or coordinating them in house, hours will be spent trying to determine a strategy that fits your business.

It's important to recognise the planning phase in the process and avoid making rash decisions to change the campaign at the final minute. Hasty decisions not only put the campaign in jeopardy they disregard all the work poured into the initial campaign.

4. Not allocating sufficient funds

Marketing campaigns don't have to be excessively costly to be effective, but you have to keep in mind that you will get what you pay for. When trying to cut costs at least ensure the core activity of the campaign remains intact. There's no point investing time and money into an effective campaign that won't achieve any results.

5. Delaying decisions

This is especially important if your marketing campaign is relying on time or resources in order to achieve an end result. There is nothing wrong with taking time to make important decisions, but it's important to understand that some campaigns will require a timely response in order to be successful. 

These mistakes that have been highlighted by Dynamic Business are common and easy to make. The good news is, once you identify the campaign issues theyare relatively easy to rectify. The most important thing is that you accept the limitations of your current campaign and make the necessary improvements immediately.

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