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Every small business owner knows that effective marketing is critical to business success. There's no point having a great product or service if no one knows about it. However, many small businesses are daunted by the marketing process, unsure where to start and what it might all cost.
The good news is that small businesses don't necessarily need lots of money for their marketing. There are some marketing basics that every small business can follow to start their marketing campaign and build their profile.
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Following is a wealth of information on small business marketing from building a brand to managing a direct mail campaign and growing sales.
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Five things you should know about SME branding
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25 January, 2012 |
| The whole concept of branding is usually foreign to many SMEs as they tend to view it as something that only matters to global corporations. However, branding is particularly important as SMEs are more likely to get lost in the shuffle than big businesses. Here are five core concepts that you should know about branding. |
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Five things every SME needs to know about SEO
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13 January, 2012 |
| Every small business owner with a website wants to improve their rankings and make the most of their web presence, but search engine optimisation (SEO) can be a complex process. Here are five things you should know about SEO. |
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How to maximise the potential of your business website
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| Many small businesses are aware of the benefits of having an online presence to promote their brand and products, but simply setting up a website that offers products and services identical to a business's existing physical store may not be the best way to generate additional income. |
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Features or benefits: which sells more product
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02 December, 2011 |
| It is common knowledge that customers buy benefits, not features but the truth is, selling only one idea does not work for every business. Businesses should understand when to use which sales approach and change their strategy accordingly. |
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One good customer leads to another
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24 November, 2011 |
| The one adage that all businesses adhere to is 'know your customer' and substantial effort is expended during the eternal search for a lucrative lead. But how well do you really know your existing customers? Dun & Bradstreet's General Manager of Sales & Marketing Solutions, Peter Todd, discusses the hidden benefits of your current client base and how to improve your marketing strategies. |
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What does your business card say about your business?
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09 November, 2011 |
| Business cards are an essential part of networking and is one of the best ways to consolidate your contact information. However, it is difficult to get the right message across to people you meet for the first time, so here are some tips on how to makeover your business card. |
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Why your business website matters more than ever
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03 November, 2011 |
| It is hard to go anywhere these days without seeing enthusiastic requests to connect with brands. From local businesses to the biggest companies in the country, businesses everywhere are embracing the social media revolution to build stronger consumer relationships and tap into the power of word-of-mouth marketing. |
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Marketing on the cheap
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20 October, 2011 |
| Every company needs some form of marketing and advertising, but the costs of carrying out these sorts of activities can be daunting for small businesses. However, you don �™t need to replicate the budget of a bigger business in order to successfully promote your business. Here we take a look at five affordable ways to market your business. |
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Online marketing must-knows
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14 October, 2011 |
| Obviously it depends on your budget and time constraints, but ultimately undertaking online marketing yourself will be more cost-effective than hiring a dedicated employee or outsourcing to an agency. All small business owners are entrepreneurial and that suggests a hands-on orientation. When it comes to online marketing, however, you may want to hand off the execution to someone else. |
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Segment your customers for higher profits
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07 October, 2011 |
| If you're like most business owners, a long list of customers makes you happy. You should also remember that many profitability problems can lurk in a lengthy account list, but instead of firing customers, you should consider segmenting them into different groups to maximise profits without losing accounts. |
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